[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rraga.sk\/youtube-umoznuje-americkym-politikom-vyhradit-reklamny-priestor-pre-volby-ktore-sa-konaju-v-2020\/#Article","mainEntityOfPage":"https:\/\/www.rraga.sk\/youtube-umoznuje-americkym-politikom-vyhradit-reklamny-priestor-pre-volby-ktore-sa-konaju-v-2020\/","headline":"YouTube umo\u017e\u0148uje americk\u00fdm politikom vyhradi\u0165 reklamn\u00fd priestor pre vo\u013eby ktor\u00e9 sa konaj\u00fa v 2020","name":"YouTube umo\u017e\u0148uje americk\u00fdm politikom vyhradi\u0165 reklamn\u00fd priestor pre vo\u013eby ktor\u00e9 sa konaj\u00fa v 2020","description":"YouTube umo\u017e\u0148uje politikom nakupova\u0165 na tejto platforme vz\u00e1cny reklamn\u00fd priestor vr\u00e1tane rekl\u00e1m zacielen\u00fdch na voli\u010dov v\u00a0d\u00f4le\u017eit\u00fdch \u0161t\u00e1toch s\u00a0pred\u010dasn\u00fdm hlasovan\u00edm, ako s\u00fa Ohio a\u00a0Ju\u017en\u00e1 Karol\u00edna. Pod\u013ea firmy The Guardian d\u00e1va politikom a\u00a0ich t\u00edmom kampan\u00ed pr\u00edstup k\u00a0nov\u00e9mu n\u00e1stroju, ktor\u00fd bol ned\u00e1vno uveden\u00fd na trh, a\u00a0umo\u017e\u0148uje im bezpe\u010dn\u00e9 umiest\u0148ovanie reklamy pod\u013ea svojho v\u00fdberu.\u00a0\u00a0 Od 15. Novembra firma Google… ","datePublished":"2019-10-25","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.rraga.sk\/author\/#Person","name":"","url":"https:\/\/www.rraga.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5667bceccdce92893bac6a7981a373152a8b3fa0ab99c198ba0ac0b49a934248?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5667bceccdce92893bac6a7981a373152a8b3fa0ab99c198ba0ac0b49a934248?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rraga.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rraga.sk\/wp-content\/uploads\/img_a307598_w16721_t1572010622.png","url":"https:\/\/www.rraga.sk\/wp-content\/uploads\/img_a307598_w16721_t1572010622.png","height":0,"width":0},"url":"https:\/\/www.rraga.sk\/youtube-umoznuje-americkym-politikom-vyhradit-reklamny-priestor-pre-volby-ktore-sa-konaju-v-2020\/","about":["Web"],"wordCount":387,"articleBody":"YouTube umo\u017e\u0148uje politikom nakupova\u0165 na tejto platforme vz\u00e1cny reklamn\u00fd priestor vr\u00e1tane rekl\u00e1m zacielen\u00fdch na voli\u010dov v\u00a0d\u00f4le\u017eit\u00fdch \u0161t\u00e1toch s\u00a0pred\u010dasn\u00fdm hlasovan\u00edm, ako s\u00fa Ohio a\u00a0Ju\u017en\u00e1 Karol\u00edna.Pod\u013ea firmy The Guardian d\u00e1va politikom a\u00a0ich t\u00edmom kampan\u00ed pr\u00edstup k\u00a0nov\u00e9mu n\u00e1stroju, ktor\u00fd bol ned\u00e1vno uveden\u00fd na trh, a\u00a0umo\u017e\u0148uje im bezpe\u010dn\u00e9 umiest\u0148ovanie reklamy pod\u013ea svojho v\u00fdberu.\u00a0\u00a0Od 15. Novembra firma Google umo\u017en\u00ed kupuj\u00facim kupova\u0165 umiestnenie na YouTube po cel\u00fd rok 2020, uv\u00e1dzaj\u00fa sa v\u00a0denn\u00edku.Organiz\u00e1cia The Guardian potvrdila, \u017ee tento n\u00e1stroj s\u00a0n\u00e1zvom Okam\u017eit\u00e1 rezerva je nov\u00fdm n\u00e1strojom na rezerv\u00e1cie v\u00a0reklam\u00e1ch Google. Firma testuje s\u00a0inzerentmi vo viacer\u00fdch odvetviach. Cie\u013eom je umo\u017eni\u0165 obchodn\u00edkom pl\u00e1nova\u0165 a\u00a0rezervova\u0165 kampane s\u00a0pevn\u00fdm rozpo\u010dtom a\u00a0predpokladan\u00fdm dosahom e\u0161te pred za\u010diatkom kampane.Google, ktor\u00e1 vlastn\u00ed YouTube, videla \u0161pi\u010dkov\u00fdch politikov vr\u00e1tane prezidenta Donalda Trumpa a\u00a0mnoh\u00fdch popredn\u00fdch be\u017ecov s\u00fa\u0165a\u017eiacich o\u00a0nomin\u00e1ciu za demokraciu, ktor\u00e9 investuj\u00fa pribli\u017ene 21,8 mili\u00f3nov dol\u00e1rov do reklamy na svojich platform\u00e1ch. Hlavn\u00fdm pr\u00ednosom pre politikov m\u00f4\u017ee by\u0165 pr\u00edstup k\u00a0najv\u00fdznamnej\u0161\u00edm reklamn\u00fdm spotom na YouTube, najm\u00e4 na domovskej str\u00e1nke.Pod\u013ea novin\u00e1m je to st\u00e1le podstatne menej, ako platia politici za reklamy na Facebooku, ktor\u00e9 dosahuj\u00fa okolo 43,5 mili\u00f3na dol\u00e1rov. Da\u0165 politikom v\u00e4\u010d\u0161iu kontrolu nad t\u00fdm, kde sa ich reklamy zobrazuj\u00fa, a\u00a0by\u0165 schopn\u00ed zacieli\u0165 na konkr\u00e9tne publikum, sa jav\u00ed ako sp\u00f4sob, ako pritiahnu\u0165 v\u00fddavky na reklamu od Facebooku. Firma \u00fadajne zdie\u013eala prieskum s\u00a0ve\u013ek\u00fdmi kupuj\u00facimi tesne pred rokom 2018, aby uj\u00e1zala skupin\u00e1m div\u00e1kom v\u00a0slu\u017ebe YT, ktor\u00ed boli na z\u00e1klade svojich z\u00e1ujmov sledovania pova\u017eovan\u00ed za presved\u010div\u00fdch voli\u010dov.YT ned\u00e1vno zaviedlo nov\u00fd reklamn\u00fd form\u00e1t pre \u013eud\u00ed, ktor\u00ed pou\u017e\u00edvaj\u00fa firemn\u00fa telev\u00edznu aplik\u00e1ciu. Prin\u00e1\u0161a obrovsk\u00e9 umiestnenie reklamy na masthead \u2013 reklamu, ktor\u00e1 sa zobrazuje v\u00a0hornej \u010dasti domovskej str\u00e1nky \u2013 do telev\u00edzorov. Pr\u00edstup k\u00a0tomu by tie\u017e mohol pom\u00f4c\u0165 politikom pri rozbiehan\u00ed kampan\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"YouTube umo\u017e\u0148uje americk\u00fdm politikom vyhradi\u0165 reklamn\u00fd priestor pre vo\u013eby ktor\u00e9 sa konaj\u00fa v 2020","item":"https:\/\/www.rraga.sk\/youtube-umoznuje-americkym-politikom-vyhradit-reklamny-priestor-pre-volby-ktore-sa-konaju-v-2020\/#breadcrumbitem"}]}]